Why We Started Impact Media

It’s no surprise that given we are all exposed to thousands of ads every day that brands now spend > $88bn in the US every year.

What might surprise you though, is that that only 30% of  adverts that are viewable are actually seen, according to research from Lumen.

We started Impact Media because we thought it was weird that advertisers were getting charged for adverts that weren’t being seen, often in environments that were low quality. We felt this was not a modern way for advertisers and their agencies to be buying programmatic media.

Our focus at Impact Media is simple, we buy ads which are seen not just served but actually seen:

• Impact only charges you once an ad is seen (>1second of attention).

• Impact uses cutting edge attention based media buying technology to ensure we reach the right people in the right places.

• Impact optimizes your campaigns in real time by using custom algorithms tuned using big data.

• Impact provides complete transparency into where all our ads run.

If you want to find our more about how programmatic can work better for your campaigns please contact us here.