Podcast with Mike Follett from Lumen Research

We’re excited to bring you a podcast recorded by our co-founder Wayne Blodwell and the Managing Director of leading attention solutions firm Lumen Research, Mike Follett.

As you can see from the above photo, they recorded this podcast in-person and had a lot of fun in doing so!

In this special podcast Wayne and Mike chat about the state of attention in digital advertising.

Specifically;

• How Wayne and Mike worked together back in 2016 to uncover the opportunity of attention metrics within digital advertising

• The intellectual challenge of understanding how attention feeds into the economics and psychology of communication

• Whether or not the duration of an ad being seen has any impact on outcomes

• Can attention be used as a currency?

• The attention gold rush….

• Much more!

The podcast will be in your preferred podcast provider as Attention Weekly or available to view in your browser here.