Attention Based Buying In The Trade Desk

Impact Media partner Lumen Research has unveiled an innovative solution for advertisers using the worlds most popular independent buying platform The Trade Desk:

This direct integration makes it much easier to measure which ads are actually seen because it significantly streamlines the billing process. We think this is great to see but Impact is still proud to be the first Programmatic Buyer globally to offer billing based on seen ads only, which is not something that is possible through other vendors or platforms like the Trade Desk Currently.

Still at Impact we welcome any and all developments that make it easier for buyers and advertisers to focus on what matters, that is making sure their advertising is seen. You can read more on this exciting development here.